SERC's History

History of Sexuality Education Resource Centre MB

Our Beginnings

SERC’s origins go as far back as the suffragist movement, when the Winnipeg Birth Control Society was founded in 1934 by three visionary women: Mary Speechly, Olive Patton, and Margaret Hillsman. In 1952, we became the Family Planning Association of Winnipeg, in 1966 the Family Planning Association of Manitoba. Eventually we became Planned Parenthood Manitoba, Inc. in 1976. 

One Organization, Multiple Branches

Alongside it's sister organization in Winnipeg, Planned Parenthood Brandon was also established in 1976, followed a year later by a branch in nearby Portage la Prairie. During the period between 1977–1982, Planned Parenthood split and reformed several times, finally amalgamating in 1988 as a provincial agency with 2 offices; 1 in Winnipeg and 1 in Brandon. Planned Parenthood Manitoba was renamed SERC - Sexuality Education Resource Centre Manitoba, Inc. in 1997.

SERC History Graphic

Anecdotal Timeline

2015 - SERC's Brandon office moves to Pacific Ave

2012 - Knowledge into Action HIV Education Project begins

2011 - STI Partner Notification Project begins

2009 - Birth Control Accessibility in Winnipeg survey begins

2009 - SERC Winnipeg Office moves to Osborne Street location

2005 - Improving Access Environmental Scan Project begins

2005 - Emergency Contraception/Plan B available without prescription

2004 - SERC’s 1st Online Resource website goes live

2004 - SERC Brandon Office moves to 8th Street

1997 - PPM renamed Sexuality Education Resource Centre MB, Inc. (SERC)

1988 - Canada’s abortion law ruled unconstitutional; abortions become universally accessible for Canadian women

1987 - PPM’s Community Contraception Project offers birth control education in first languages Vietnamese, Khmer, Cantonese, Punjabi, and Spanish; laying the foundation for expanded work with newcomer communities

1984 - Launch of PPM’s provincial toll-free Facts of Life Line, staffed by trained volunteers

1976 - FPAM renamed Planned Parenthood Manitoba (PPM)

1969 - Birth control become legal in Canada

1966 - WBCS renamed Family Planning Association of Manitoba (FPAM)

1961 - Condoms in drugstores, but still hidden ‘behind the counter’

1960 - The pill is available, but illegal

1934 - Winnipeg Birth Control Society (WBCS) established

1892 - Federal laws passed making it illegal to sell birth control in Canada

1843 - Condoms become mass-produced